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For their recent rebrand, our client wanted to do more than just reveal a new look. They wanted to tell a story about the collective work of their industry, and the members they represent.

We produced a short video that gave voice to their mission of feeding and enriching society. First, we thought creatively about their messaging, to craft a powerful narrative that would drive the piece. Starting with their brand graphics, our animators brought FMI’s new look to life. 

Collaborating with our client, we incorporated imagery from their library and stock for seamless graphic motion. Together, we delivered an engaging video that could speak to members across the country, be shared virtually, and effectively repurposed beyond the initial launch. 

Following its debut, our client raved, “The video is absolutely beautiful.”